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Work With US
Book a strategy call
Ready for honest, no bulls**t ecommerce advice? Get in touch and let’s chat!
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Your Strategic Ecommerce Partner
With over 40 years combined ecommerce expertise and extensive platform knowledge, our team of digital experts can help take your business to the next level.
Our Services
Ecommerce Strategy & Implementation
Strategic ecommerce consultancy for ambitious merchants looking to grow revenue and profit. We build practical, commercially focused plans and act as your Fractional Director of Ecommerce to deliver measurable results.
Performance Marketing
Data led performance marketing focused on profitable customer acquisition. Structured paid media, affiliate and social strategies aligned to your wider ecommerce goals.
Ecommerce Website Builds
Ecommerce website builds designed for performance and long term growth. We are experienced Shopify and IRP Commerce partners, delivering practical, commercially focused platform migrations for merchants of all sizes
Conversion Rate Optimisation
Profit focused Conversion Rate Optimisation (pCRO) designed to improve ecommerce conversion, increase margin and drive sustainable revenue growth through research, testing and structured experimentation.
Amazon Marketplace Strategy & Implementation
Marketplace strategy, listing optimisation and Amazon Ads management designed to improve ranking, conversion and margin, and scale this important channel.
Ecommerce Due Diligence
Independent ecommerce due diligence for investors, acquirers and business owners. We carry out commercial, technical and operational analysis to assess risk, scalability and true growth potential - leaving you more informed for a better deal
Our SERVICE Packages
Our Results
Delivering Profitable Growth
Our clients see us as an extension of their ecommerce team. We combine your in-house knowledge with our experience across 100+ ecommerce sites to define and deliver the actions that drive real commercial results. It’s a simple formula, but it works. Across our active client base, we are currently averaging 50%+ year on year growth.
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About Us
40+ Years Combined Ecommerce Expertise
We've been at this for a while. From working for Amazon and other leading ecom platforms, to leading agency teams, to running small in- house passion projects, to running £40m international ecommerce businesses, and now as an independent agency, we've seen most of what the ecom world has to offer.
One thing has remained constant - we’re always led by data, using clear insights to guide every recommendation and decision. Our focus is always on what will genuinely benefit your business, ensuring that every strategy we propose is aligned with your goals and in your best interests.
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We’ve partnered with some of the world’s leading ecommerce platforms and tools, to bring you unrivalled service and expertise.
Case Studies
Some recent work we're very proud of
Testimonials
Happy clients and partners...
Top Notch!
Linzi Rooney, Owner, Born & Bred
“James and the FWD team have been a constant support to Born & Bred. They understand our numbers, our margins and the bigger picture of where we want to go”
Amazing Service
Edwina Byrne, FD, Newbridge Silverware
“An exceptional digital marketing and ecommerce partner. Professional, knowledgeable, and very easy to work with. They have helped us significantly improve our ecommerce performance and digital marketing efficiency.”
Highly professional
Mark McCloskey, MD, Evolve Clothing
"FWD feel more like a partner than a typical agency. They’re extremely tuned in to eCommerce, focus on the numbers that actually matter, and consistently bring practical, commercial thinking to the table."
Technical Expertise
John Coalter, Owner, Electrical World
“After working with FWD for more than 2 years I can say they understand e-commerce, they don't play a guessing game. They work on facts, figures and then action!”
Clarity & Process
Angela Skarmoutsos, Owner, Cosimac
“FWD has been nothing short of amazing. James & Chris have been fully involved and so helpful every step of the way, explaining processes and answering all of our endless questions!”
Analytical Growth
David Burleigh, Owner, Fishing Tackle & Bait
“FWD have been an outstanding partner for our business. The professional and analytical approach from James, Chris and the wider team has played a key role in driving our growth.”
Professional Management
Aquatics Revolution
“James took a very personalised approach to our business with a high degree of ownership and first class service. Nothing was ever too much trouble which is still how they approach our account. ”
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