FWD is your strategic ecommerce partner, focused on helping you profitably grow your online business.

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CHirs and James FWD Ecommerce co-founders

Who We Are

Founded by Chris McEldowney and James Cave in 2023, FWD provides no bulls**t, honest, director level advice to business owners, boards and ecommerce teams, helping transform ecommerce businesses and drive net profit.
Our proven strategies are built on over 30 years of combined industry experience and designed to help you scale, profitably.

Our Team

  • Over 30+ years of combined experience.
  • Extensive ecommerce platform & marketplace knowledge.
  • Partnerships with leading agencies & tools to supercharge your growth.
  • Technical expertise to develop custom products and solutions.
  • Experience across D2C, B2C and B2B.
Our team is global. While we’re based in the UK, our team works with clients and partners worldwide across multiple sectors.

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Ready for honest, no bulls**t ecommerce advice?
Get in touch and let’s chat!

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